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Raidious Drives List Growth for Real Estate Firm with Dynamic Email Program

Berkshire Hathaway HomeServices, formerly Prudential Real Estate-Indiana, works with over 100 REALTORS® in Indianapolis, Anderson, Columbus and Evansville. Each REALTOR has his or her own email list of potential home buyers and sellers and needs to send professional and branded messages.

While the real estate agents are interested in supporting the Berkshire Hathaway HomeServices brand, their primary interest is in establishing their individual name and reputation with potential clients. Therefore, REALTORS need email messages personalized for them with customized content for their market.

With the new brand of Berkshire Hathaway HomeServices, the organization and its agents needed a new and branded email template.


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