A partner ad agency produced eight branded videos for Schlage, a leading manufacturer of door locks and hardware. Schlage laid down high expectations for KPIs, which included 100,000 combined views, to be received within 45 days of these videos being published. Because the ad agency didn’t specialize in social distribution, it enlisted Raidious to develop and execute a paid distribution plan, as well as support organic activity with daily monitoring for engagement opportunities.
Astounding reach for video content—both organic and paid distribution
- Daily monitoring for on and off-channel engagement opportunities.
- Crafting and publishing entertaining responses that aligned with the brand voice.
- Managing and optimizing native ads on Facebook, Twitter and YouTube.
RESULTS 822,670 combined views
822,670 combined views
Raidious achieved 823% of the client’s expected performance goal.
YouTube organic views
YouTube paid views
Facebook paid views
Facebook organic & paid views
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