Super Bowl 2012


The Super Bowl Host Committee and Raidious developed this project in an effort to make sure that all of our guests visiting the city will be able to receive the information they need from whatever form of communication they prefer. If you’re in Indianapolis for the Super Bowl, and you’re a Twitter user then all you have to do is tweet about a problem you’re having. Our goal is to find your questions in a timely manner and get them answered as quickly as possible.


  • The Super Bowl XLVI Host Committee Social Media Command Center
  • 50 staff and volunteers working over the course of two weeks, in two shifts
  • 2,800 sq ft. facility seats up to 35
  • Upgraded to redundant fibre internet access (20 up / 20 down)
  • iPad controlled integrated A/V system
  • 9-screen monitor wall (over 100 sq feet)
  • (12) 27” iMac Touch Down stations
  • (6) Producer stations
  • Conference Room, Reception Area, Coffee + Drinks
  • Game-Planning Station overlooking Meridian Street
  • Approx. 300 sq ft of whiteboard space
  • Located at corner of Meridian and Maryland above the Hard Rock Cafe


  1. Safety – respond first to any safety-oriented issue / crisis
  2. Super Service – respond to any negative dialog related to the city or event, & help people have a great experience!
  3. Coverage – know what’s happening when and where, capture it and publish it
  4. Amplification – find positive dialog, or positive consumer content, and amplify it