Walmart Use Case

Raidious Delivers Enterprise Social Media Strategy for Fortune 1

Walmart Corporate Affairs, the “Live Better” side of the world’s largest retailer, wanted to improve brand reputation using real-time situational awareness with functional real-time response to increase reach and engagement. The internal team can be broken down into 5 essential pillars: Community Action, Giving (Foundation), Healthier Eating, Sustainability, and Corporate Newsroom. Each team has its own voice specific objectives, but the primary goal of all is to convert the audience to engage with and share the message.


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