The food truck phenomenon is sweeping the nation! They’re cute and kitschy and considerably easier (and cheaper) to run than a fully-staffed restaurant in any city. Not only that, but the owners/operators of these trucks know a thing or two about marketing.
Consider the average restaurant website and social media presence … they’re pretty bad, aren’t they? That said, it’s awfully hard to manage marketing campaigns when your executive staff spends the majority of its time in the kitchen, managing staff schedules and mingling with customers. This isn’t a problem specific to restaurants; it’s an inherent problem across all business models. This is where the food trucks can teach us a thing or two about social media marketing.
- Listen to Your Audience: The purveyors of food truck fare are very vocal about when and where they want to see their favorite trucks. It’s good to be in demand and even better when you please your audience.
- Check in Early, Check in Often: Don’t inundate your followers with useless information. Listen to the conversations happening around your brand and respond appropriately.
- Promote Your Events: Work with industry partners and advocates to promote your events and make sure you give credit where credit’s due! Thank your fans and followers. Without their support, you’d be nowhere.